Privacy policy
Privacy Policy
Last updated: [28/07/2026]
At PRFRM 1, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, join our waitlist, place an order, contact us, or interact with our brand.
This policy applies to:
Website: prfrm1.co.uk
Business: PRFRM 1
Email: support@prfrm1.co.uk
For the purposes of UK data protection laws, PRFRM 1 is the data controller responsible for your personal information.
1. Information We Collect
We collect personal information when you interact with PRFRM 1.
The information we collect may include:
Information you provide directly
This includes:
- Name
- Email address
- Phone number
- Billing address
- Delivery address
- Account details
- Order information
- Waitlist registrations
- Customer support enquiries
- Product reviews or feedback
- Survey responses
Information collected when you purchase
When you purchase a product from PRFRM 1, we may collect:
- Products purchased
- Order details
- Payment confirmation
- Delivery details
- Returns information
- Warranty information
- Communications relating to your purchase
We do not store your full payment card details. Payments are securely processed through Shopify Payments and other trusted payment providers.
2. Information Collected Automatically
When you visit prfrm1.co.uk, we may automatically collect information including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Website activity
- Products viewed
- Items added to cart
- Purchase activity
- Marketing interactions
This information helps us improve our website, understand customer behaviour and provide a better shopping experience.
3. Cookies and Tracking Technologies
PRFRM 1 uses cookies and similar technologies to help operate our website and improve your experience.
Cookies may be used for:
Essential website functions
These allow our website to operate correctly, including:
- Shopping basket functionality
- Checkout
- Account access
- Security features
Analytics
We may use analytics tools to understand:
- How visitors use our website
- Which pages are most popular
- How customers interact with our products
Examples may include:
- Shopify Analytics
- Google Analytics
Marketing and advertising
We may use advertising technologies to help us:
- Measure marketing performance
- Understand customer journeys
- Show relevant advertising
Examples may include:
- Meta Pixel
- Google Ads
- Email marketing platforms
Where required by law, we will request consent before using non-essential cookies. ico.org.uk
4. How We Use Your Information
We use your personal information for the following purposes.
Processing orders
We use your information to:
- Process payments
- Fulfil orders
- Arrange delivery
- Send order updates
- Manage returns
- Handle warranty enquiries
Providing customer support
We use your information to:
- Respond to questions
- Provide product guidance
- Resolve issues
- Support your ownership experience
Improving our products and website
We may use information to:
- Improve website functionality
- Improve customer experience
- Understand customer preferences
- Develop future products and services
Marketing communications
Where you have provided consent, we may send:
- Product launches
- Early access invitations
- Educational content
- PRFRM 1 updates
- Promotional communications
You can unsubscribe at any time using the link provided in marketing emails.
5. Our Legal Basis For Processing Information
Depending on how we use your information, we rely on different lawful bases.
These may include:
Contract
Where processing is necessary to:
- Complete your purchase
- Deliver products
- Provide customer support
Legitimate interests
Where processing helps us:
- Improve our business
- Improve website performance
- Prevent fraud
- Protect our customers
Consent
Where you choose to:
- Join marketing communications
- Accept non-essential cookies
- Receive promotional updates
6. Who We Share Your Information With
We only share information where necessary to provide our services.
We may share information with trusted third parties including:
Shopify
Our website and online store are powered by Shopify.
Shopify processes customer information to provide ecommerce functionality including checkout, payments, hosting and store services. shopify.com
Payment providers
Including:
- Shopify Payments
- Other payment providers available through checkout
Delivery partners
To:
- Deliver your orders
- Provide tracking updates
Technology providers
Including:
- Website providers
- Analytics providers
- Email marketing platforms
- Customer support platforms
Advertising partners
Where applicable:
- Meta
- Other marketing platforms
We do not sell your personal information.
7. How Long We Keep Your Information
We keep personal information only for as long as necessary.
Examples:
Orders and financial records
Kept for as long as required for:
- Accounting purposes
- Tax requirements
- Legal obligations
Marketing information
Kept until:
- You unsubscribe
- You request deletion
- We no longer require the information
Customer support information
Kept for as long as needed to:
- Resolve enquiries
- Manage warranties
- Protect our business interests
8. Protecting Your Information
We take reasonable steps to protect your personal information.
These include:
- Using trusted ecommerce providers
- Secure payment processing
- Restricting access to customer information
- Maintaining appropriate security measures
However, no online system can guarantee complete security.
9. Your Privacy Rights
Depending on your circumstances, you may have rights including:
Right to access
You can request a copy of the information we hold about you.
Right to correct
You can request inaccurate information is corrected.
Right to delete
You can request that your personal information is removed where applicable.
Right to restrict processing
You can ask us to limit how we use your information.
Right to object
You may object to certain types of processing.
Right to withdraw consent
Where we rely on consent, you may withdraw this at any time.
To exercise your rights, contact:
We may need to verify your identity before completing your request.
10. Marketing Preferences
You can unsubscribe from marketing communications at any time.
Each marketing email includes an unsubscribe option.
Please note that unsubscribing from marketing does not stop essential service messages, including:
- Order confirmations
- Delivery updates
- Warranty communications
- Customer support responses
11. Third-Party Links
Our website may contain links to third-party websites.
These websites have their own privacy policies and security practices.
PRFRM 1 is not responsible for the privacy practices of third-party websites.
12. Children's Privacy
PRFRM 1 products and services are not intended for children.
We do not knowingly collect personal information from children.
If you believe we have collected information from a child, please contact us and we will take appropriate action.
13. International Data Transfers
Some of our suppliers and service providers may process information outside the UK.
Where this occurs, appropriate safeguards will be used to protect your personal information.
14. Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our business
- Changes to our services
- Legal or regulatory requirements
The latest version will always be available on our website with the updated date shown at the top.
15. Complaints
If you have concerns about how we use your personal information, please contact us first:
You also have the right to complain to the UK data protection regulator:
Information Commissioner's Office (ICO)
Website: ico.org.uk
16. Contact Us
If you have questions about this Privacy Policy or how we handle your information:
PRFRM 1
Email: support@prfrm1.co.uk
Website: prfrm1.co.uk
Address: [Insert registered business address]
For the purposes of UK data protection law, PRFRM 1 is the controller of your personal information.
